Vanessa Iacomino is the director of the newly launched Australian Triathlon, Endurance and Cycling Expo, which will take place in Sydney on July 4 and 5 2015.
Working on any launch event requires many conversations and connections to be made to ensure the event reaches the right people and especially the decision makers. I find the LinkedIn App to be an invaluable tool to help reach the right audience, build new connections and create a buzz about the show.
It has been instrumental for spreading the word about the launch of the Australian Triathlon, Endurance & Cycling Expo.
ABOUT THE AUTHOR
Andrew Sadauskas is a former journalist at SmartCompany and a former editor of TechCompany.
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