Mobile apps now account for more than half of time spent on digital media in the US, according to a study released this week by Digital Metrics firm comScore.
Smartphones and tablets combined to account for 60% of total digital media time spent, up from 50% one year ago.
The study also compared people’s use of mobile versus desktop computers and found 71% of social networking time was spent on mobile devices compared to just 29% for desktops.
While mobile advertising is growing, it’s not keeping pace with the chances in user behaviour.
Marketingland reports if ad spends and time spent were commensurate, ad revenue distribution in the US would see most of the mobile ad spend directed to apps, where mobile consumers are most engaged.
ABOUT THE AUTHOR
Kye began his career at a Fairfax daily on the North-West Coast of Tasmania. He has since taken his belongings, and keen interest in technology, to Melbourne. He has a bachelor of Arts majoring in Political Science from the University of Tasmania and a Graduate Diploma in Journalism from RMIT University.
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