You may not have realised, but Google made a slight algorithm change last week. Head of webspam Matt Cutts announced the change on Twitter to reduce low quality “exact match” domain results.
But what are exact match domains, and how do they work? In this week’s blog, Jim Stewart breaks down all the particulars – and details exactly what you need to know to make sure your rankings stay on top.
ABOUT THE AUTHOR
Jim Stewart is a leading expert in search engine optimisation. His business StewArt Media has worked with clients including Mars, M2 and the City of Melbourne.
COMMENTS
SmartCompany is committed to hosting lively discussions. Help us keep the conversation useful, interesting and welcoming. We aim to publish comments quickly in the interest of promoting robust conversation, but we’re a small team and we deploy filters to protect against legal risk. Occasionally your comment may be held up while it is being reviewed, but we’re working as fast as we can to keep the conversation rolling.
The SmartCompany comment section is members-only content. Please subscribe to leave a comment.
The SmartCompany comment section is members-only content. Please login to leave a comment.