News Corporation’s struggling social networking site MySpace plans to “go younger, go youthful” in a major redesign, News Corp’s chief digital officer Jon Miller.
Miller, who told a tech conference in Colorado last week that MySpace is “still around”, said the site would focus on “creativity and self-expression” and will also focus more heavily on the growing area of casual gaming.
Miller described the new look as “a little more rock and roll”.
“We are pregnant with product,” Miller said. “It’s really starting to roll out over the course of the next few weeks and well into the fall leading into a full relaunch of the service.”
“It’s both a usage and design relaunch,” he said. “It’s a whole new look and feel, and underneath it a whole new set of use cases.”
COMMENTS
SmartCompany is committed to hosting lively discussions. Help us keep the conversation useful, interesting and welcoming. We aim to publish comments quickly in the interest of promoting robust conversation, but we’re a small team and we deploy filters to protect against legal risk. Occasionally your comment may be held up while it is being reviewed, but we’re working as fast as we can to keep the conversation rolling.
The SmartCompany comment section is members-only content. Please subscribe to leave a comment.
The SmartCompany comment section is members-only content. Please login to leave a comment.