Twitter content dismissed as “babble”

A new study from Pear Analytics categorises 40.5% of Twitter posts as “pointless babble”, with another 37.55% categorised as “conversational” chatter.

The company also found that only 5.85% of “tweets” can be classified as “self-promotion”.

The study looked at a number of random tweets from messages that are publically available, and found that 3.6% of tweets are “news”, 3.75% are “spam” and 8.7% are “pass-along value”.

“We thought the news category would have more weight than dead last,” the report read, “since this seems to be contrary to Twitter’s new position of being the new source of news and events.”