Twitter searches for ways to monetise without advertising

Social networking site Twitter has said it will not introduce paid advertising to generate revenue, while internet giant Google said it has no interest in the micro-blogging site. 

Twitter co-founder Biz Stone announced that the company will be introducing paid services later in the year to monetise the site, but advertising is out of the question.

“There are a few reasons why we’re not pursuing advertising – one is it’s just not quite as interesting to us,” Stone said at the Reuters Global Technology Summit in New York, through a video conference.

“There are no people at Twitter who know anything about advertising or work in advertising. So we don’t have anyone there to make or take those calls,” he said.

Meanwhile, Google co-founder Larry Page said that the search engine giant is falling behind the micro-blogging site when it comes to real-time search. Twitter constantly updates itself with posts being made, but Google can often take days to update its engines.

“People really want to do stuff real time, and I think they [Twitter] have done a great job about it,” Page said in a closing address at the Google Zeitgeist conference . “I think we have done a relatively poor job of creating things that work on a per-second basis.”