Email newsletter provider MailChimp has released figures showing the 10 emoji most commonly used in email newsletter subject lines, one day after Instagram revealed more than one-in-three Australian posts on its social photo app now use emoji.
According to a post by MailChimp data scientist Neel Shivdasani on the company’s official blog, since MailChimp added support for emoji in subject lines in February, a total of 214,000 campaigns have been sent with subject lines containing emoji.
Perhaps not surprisingly, the registered trademark symbol and the smiley face have been the two most commonly used emoji during February.
“We don’t see a consistent positive or negative impact from using emojis at this point, but they’re still growing in popularity and stabilising. In the meantime, we recommend using them to convey meaning rather than as a gimmick,” Shivdasani said.
Back in February, MailChimp cited the proliferation of smaller screens including the Apple Watch as a key reason for including emoji in subject lines, but warned that in some cases (for example in Desktop Chrome) support for emoji is inconsistent.
It comes after Instagram revealed its Australian users trail most other countries in the use of emoji, despite 37% of all Australian Instagram posts now containing emoji.
ABOUT THE AUTHOR
COMMENTS
SmartCompany is committed to hosting lively discussions. Help us keep the conversation useful, interesting and welcoming. We aim to publish comments quickly in the interest of promoting robust conversation, but we’re a small team and we deploy filters to protect against legal risk. Occasionally your comment may be held up while it is being reviewed, but we’re working as fast as we can to keep the conversation rolling.
The SmartCompany comment section is members-only content. Please subscribe to leave a comment.
The SmartCompany comment section is members-only content. Please login to leave a comment.