Joel Egan from Edge: My Best Tech

As digital director for Edge, Australia’s largest independent content marketing agency, Joel Egan is passionate about how brands can use digital strategies to achieve their business goals.

He has worked with a number of Australia’s biggest brands, helping them to execute clever content strategies across multiple digital platforms to achieve great customer loyalty, engagement and sales. Brands Joel has worked with while at Edge include Australia Post, Woolworths, Australian Unity, Suzuki, Australian Super and Crown.

“My favourite piece of tech is Strava, a new social fitness app. Since I cycle 40km each day to work, from Croydon in Melbourne’s outskirts to the Edge office in the CBD, I use Strava to make my daily commute a little more interesting.”

“Strava lets you track and rate your rides to help you analyse and quantify your performance. Even more interestingly, it ranks you against other riders for certain ‘segments’ (sections of road). If you’re the best rider in a segment, you’re named ‘King of the Mountain’.”