Hot marketing tips for 2008

What’s ahead in marketing? The latest issue of Marketing magazine has asked the experts and made some predictions for 2008.

• The digital evolution of traditional media will step up a notch.
• Despite the continued rise of new media, traditional mass media will still be valued for its reach.
• Interactive and digital channels will be key.
• Marketing communications will be far more personalised.
• Companies will increasingly be held to account for their environmental and social footprints.

Here are some hot tips from the experts too:

• Tagging components of content – whether video, audio, or text – will increasingly provide an additional dimension around which advertising will be served.
• The overarching theme in advertising and the community will be environmental responsibility
• A major competitor for Second Life will emerge, taking advantage of the world’s technical problems.
• Behavioural targeting will finally deliver on its promise as the technology comes of age and the accessible audience reaches critical mass.