Google is considering partnering with companies in the retail space to take on Amazon’s dominance in the sector, according to a new report in the Wall Street Journal.
According to the report, Google is speaking with retailers, including Macy’s, about creating a new service that will allow users to shop for goods online and then receive packages within a day for low prices.
The scheme would be an attempt to counter Amazon’s success with Amazon Prime, a paid service that provides faster than usual shipping.
Such a scheme would incur major costs, analysts have said, which would make such a venture extremely risky, and potentially incur very high costs.
ABOUT THE AUTHOR
Patrick Stafford is a freelance journalist and a former deputy editor of SmartCompany.
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