A new study commissioned by Telstra reveals 20% of Australians would go without food, heating or television before they would give up their internet connections.
The study shows half of Melbournian households have more than four internet-enabled devices, including PCs, smartphones and laptops.
The study found 60% of homes in Victoria breach their monthly download limit, while 88% of younger Australians are more likely to use a laptop compared to just 53% of those aged over 65.
“I think the internet is becoming a fourth utility,” Telstra executive director consumer Rebekah O’Flaherty told News.com.au.
“We are seeing that now. There’s gas, electricity, water and now broadband is really becoming that fourth essential element in the home.”
COMMENTS
SmartCompany is committed to hosting lively discussions. Help us keep the conversation useful, interesting and welcoming. We aim to publish comments quickly in the interest of promoting robust conversation, but we’re a small team and we deploy filters to protect against legal risk. Occasionally your comment may be held up while it is being reviewed, but we’re working as fast as we can to keep the conversation rolling.
The SmartCompany comment section is members-only content. Please subscribe to leave a comment.
The SmartCompany comment section is members-only content. Please login to leave a comment.