Average broadband usage soars

According to new data from equipment manufacturer Cisco the average broadband connection across the world generates about 11.4 GB of traffic per month, but the top 1% of subscribers generate 20% of that traffic.

The new data shows the top 10% also generate 60% of all traffic, indicating broadband usage is heavily centralised to countries with high access to broadband services.

The survey also found that the most active time of the internet runs from about 9pm to 1am across the world, and that 25% of traffic is generated during this period.

“Globally, the average broadband connection consumes about 4.3 gigabytes of visual networking applications (advanced services such as video, social networking and collaboration) traffic per month,” the company said.

“Per connection per day, this amount is roughly the equivalent of approximately 20.5 short-form internet videos or approximately 1.1 hours of internet video, whether streamed on its own, embedded in a web page, or viewed as part of video communications.”