Cas McCullough is the founder of Content Marketing Cardiology. Her company helps small business owners to create effective marketing copy for both online and offline media.
My favourite tech at the moment is a little app called If This Then That. It links all your social media programs together and allows you to create sets of instructions called “recipes”.
So, for example, if I have a client who is a cleaner, and he wants all the recent articles about his industry, I can create a recipe that tells Feedly to automatically send those articles to a spreadsheet in Google Docs. It saves me a lot of time and effort.
ABOUT THE AUTHOR
Andrew Sadauskas is a former journalist at SmartCompany and a former editor of TechCompany.
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