Australia’s Moose Toys to bring MrBeast off YouTube and onto the toy shelf
Australian toy manufacturer Moose Toys has signed an exclusive deal with Jimmy "MrBeast" Donaldson to produce a line of action figures, taking the megastar YouTuber and his brand off the screen and into the home.
Spon cons: ACCC says 81% of influencers could be breaching consumer law
Australia's consumer watchdog says social media influencers continue to push the boundaries of consumer law, raising the prospect of penalties against online personalities and small businesses that don't label paid posts correctly.
Shark Tank Australia recap: Children’s entertainers capitalise on the ‘iPad kid’ generation
Not every business needs to make a song and dance when pitching to investors, but Shark Tank Australia Season Five, Episode Four proved children's entertainment group The Beanies are no ordinary entrepreneurs.
Demand for Maison de Sabré phone cases jumps 44% after BLACKPINK cameo
Maison de Sabré has seen a 44% jump in phone case demand after BLACKPINK sported them in Australia, proving the huge power of K-pop fandom.
Nissan created a four-hour lofi YouTube ad and people actually love it
Nissan's marketing team just schooled us all with a four-hour-long lofi advertisement for its ARIYA EV that people don't actually hate.
“I ran it past my dad”: Aussie YouTuber claims $400 video game weapon is a tax write-off
YouTuber elmaxo spent hundreds of dollars on a 'collector's phlogistinator' for a video and believes the ATO should accept it as a work expense.
How Andrew Tate’s move to Rumble made it the world’s most popular video app
Andrew Tate's migration to Rumble has boosted the popularity of the 'free speech' YouTube alternative that's home to conspiracy and hate.
Facebook, Instagram and TikTok come under the ACCC’s microscope as inquiry asks how small businesses engage with social media giants
The ACCC is investigating how tech giants like Facebook, Instagram and TikTok engage with commercial users and consumers alike.
Linktree sacks 17% of employees in latest round of tech layoffs
The social media startup's founder has confirmed the layoffs, amounting to about 50 staff members out of a reported 300-strong workforce.
With falling subscriber rates and increased competition, Netflix and TikTok are turning to gaming
Netflix introduced mobile gaming last year for all its subscribers. Meanwhile, TikTok has offered games to select users since 2019 and seems very likely to expand these offerings.
Why it’s time for legislation to make Meta, Google and Twitter more accountable for the spread of misinformation
Concerns over the harm caused by misinformation on big tech platforms have been raised in relation to the COVID-19 pandemic, federal elections and climate change, among other issues.
How to master social media for marketing
Social media is a powerful marketing tool when it’s used to its full potential. But knowing what each platform offers and choosing which will work best for your business can be a bit of a minefield.