This eight-year-old made $32 million on YouTube — but most influencers are more like unpaid interns Social Media The Conversation 18 November 2019 The fact is, most wannabe YouTube influencers have as much a chance of walking on the moon as they do of emulating Ryan Kaji.
Three massive influencer marketing fails businesses can learn from Social Media Anthony Richardson 30 August 2019 Because followers demand authenticity, when influencer marketing fails, it doesn’t take long for the public to call it out.