Posts tagged "woolworths loyalty program"

Loyalty programs are becoming increasingly important in Australian retailing as companies leverage data analytics to learn much more about their customers.

Woolworths and Coles have been told by the ACCC to stop using their loyalty schemes to track customers in ways that limit their control.

Supermarket giant Coles has taken the wraps off its new ‘flybuys max’ higher-tier loyalty program, offering customers discounts and free home delivery.