Posts tagged "women’s sport"

World Cup fever is everywhere – from the city centres to local bars and restaurants, and even the SmartCompany office. But that’s not all. The Matildas and their supporters are also breaking the internet.

Geelong-based women’s impact protection sportswear startup Zena Sport is making strides with the world’s only scientifically tested chest protection vest for women and girls in contact sports.

An ad featuring the French women's football team has gone viral ahead of the 2023 Fifa Women's World Cup. We asked advertising experts why it works.