Beauty brands can boost sales to gen Z customers through the use of ‘friendly’ chatbots Emerging Technology The Conversation 20 December 2022 Two of the benefits of using chatbots are the ability to personalise interactions with customers and to automatically offer relevant products and services.
Chatbots are often a source of frustration. Here’s how we can improve them Marketing Lena Waizenegger 20 December 2021 When asking a chatbot for information or trying to solve a problem, we’re often annoyed when it either can’t understand or misinterprets our inquiry.