The source of a viral video that sparked debate over its authenticity this week has been revealed, with Australian production team The Wool…
Accommodation website Stayz is trying its hand once again at viral marketing, revealing this afternoon it will offer stressed-out Christm…
Two small businesses on the Sunshine Coast are under fire from dismayed social media users after videos of a young French tourist apparen…
Earlier this week an Australian startup called ShipYourEnemiesGlitter received international press coverage for pledging to send glitter to …
A New South Wales café owner has been forced to defend her business after a Facebook comment she made about the “child friendly” nature…
The ongoing patent battles between consumer electronics giants Samsung and Apple have been well documented. So it should come as little su…
It’s one of the most successful viral campaigns of the internet age. BlendTec, a manufacturer of industrial blenders, started uploadin…
For many smart companies, the next six months will require radical change in order to adapt to a project-by-project world. Those that wil…
Every business hopes their ad will ‘go viral.’ But you don’t need a big budget to do this, or even create a particularly good ad. This…
The Orabrush is a tongue cleaner designed to cure bad breath. “Why on earth is Michael writing about this – does his breath smell?”, y…
Businesses must offer consistent products, watch customer behaviour closely and resist the urge to actually tamper in viral marketing if the…
