It’s my last blog for this year. We’ve covered a lot of ground, so in the spirit of 2016 recaps, I took a walk back through the year and…
It’s my last blog for this year. We’ve covered a lot of ground, so in the spirit of 2016 recaps, I took a walk back through the year and…
After a recent brand workshop for the Women in Digital Group, I received a lovely message from Jenny Lindsay:
“I’d been overthinking …
How often do you deeply align the way you promote what you do and connect with your customers to what you care about?
I’m not talking …
While Wellington recovered from the previous week’s earthquake amidst a few aftershocks here and there, a stalwart group of souls gathered…
Making people care is hard. Making them care about your business is even harder.
So how can startups win the hearts and minds of customer…
Why. Why does your organisation exist? Beyond making money, why are the doors open (which everyone needs to do to keep the doors open)?
W…
Over the years I’ve seen organisation after organisation tie themselves up in knots over words. In absence of a genuine understanding of w…
By Avi Shankar, University of Bath and Robin Canniford, University of Melbourne
“Buy Less; Choose Well; Make it Last” is a business …
The old “what’s best practice” chestnut has been rearing its ugly head a lot lately. I get it, in the absence of any idea of how somet…
“Spinoza knew that all things long to persist in their being; the stone eternally wants to be a stone and the tiger a tiger.”
Captured …
Sometimes the deep work and everyday actions and decisions needed to build a brand can feel like a modern day equivalent of the Gordian Knot…
