The Advertising Standards Board has ruled a kangaroo appearing to be given a bottle beer that was shared on the Facebook and Instagram pages…
A Byron Bay startup says it has turned over more than $1 million in sales in just 79 days thanks to social media and video sharing.
Koala…
User-generated content (UGC) is one of the most powerful and cost-effective methods of creating and maintaining brand awareness and loyalty …
Small businesses are being urged to study Twitter’s top trending topics for 2010 in order to contribute to conversations and build their p…
Start-ups should be wary of using the new version of MySpace as a social media platform, according to a leading social media agency. �…
The Australian Copyright Council has urged businesses to tread carefully when using YouTube content to avoid copyright infringement. A…
Many start-up businesses are now creating their websites with social platforms, such as forums and profiles where users can customise their …
Whenever the notion of ‘viral’ is discussed with an unsuspecting audience, you generally get the kind of response one might expect when ta…
The notion of content being “king” is a well known one in the media. It refers to the fact that no matter how good your marketing, distri…