Catching feelings: Why SMEs should respond to negative online reviews Marketing Stephan Ludwig 2 March 2021 Though businesses are strongly advised to respond to negative online reviews, most of them don’t know how to.
“It’s lawless, it’s unfair”: Governments and tech giants must protect small business from fake online reviews Online Marketing Sagar Sethi 3 July 2020 In this digital age, it's easy for anonymous people to post malicious, fraudulent reviews about a business. So what can be done to stop this practice?
