COVID-19 has changed consumer behaviour. Here are five customer types your business needs to understand Marketing Hannah Churcher 23 June 2022 To stay relevant you need to be aware of and understand how the pandemic has changed consumers' priorities and purchase behaviour.
An immediate revenue boost: Why you should be prioritising digital experimentation Strategy James Spittal 7 August 2019 One of the most impactful and immediate revenue opportunities that companies can seize is so close that you could almost touch it.
Shoes of Prey’s collapse reveals the difficulty of understanding customers, and why startups need the right fundraising strategy Analysis Hugh Stephens 18 March 2019 Looking at things retrospectively, it's easy to say 'Shoes of Prey should have never raised capital', but what does this teach us about fundraising?
Pet-food lickers and changing-room strippers: Why you’ll never sell to people you don’t understand Business Advice Ian Whitworth 13 March 2019 The worst thing about being trapped in a business bubble is that you don’t know it. But the reality is, you’ll never sell to people you don’t understand.
