The IKEA effect: Consumers value the fruits of their labour over instant gratification Retail The Conversation 23 April 2019 While many retailers focus on speedy deliveries and convenient solutions, the IKEA effect suggests making things a little more challenging.
It’s not about the product: A bartender shares her insights into consumer behaviour Marketing Martin Kovacs 13 June 2018 Consumer behaviour typically follows certain well-established patterns, regardless of the industry, as one a digital marketer and bartender can attest.
