Posts tagged "Ultra Violette SPF"

Ultra Violette and Naked Sundays both have stand-out branding, a fun tone of voice and plenty of cleverly trade-marked terms. But when it comes to the next generation of sunscreen, who’s investing wisely in SEO?

Melbourne-based SPF brand Ultra Violette is hoping to replicate its local success in the North American market and will use $15 million in new equity funding from Aria Growth Partners to help it do just that.

Bec Jefferd and Ava Matthews used their experience in the beauty industry to create Ultra Violette, a new range of SPF products that look, and feel, much more like cosmetics than sunscreens.