Slip, slop, SEO: How Ultra Violette and Naked Sundays find sunscreen buyers online
Ultra Violette and Naked Sundays both have stand-out branding, a fun tone of voice and plenty of cleverly trade-marked terms. But when it comes to the next generation of sunscreen, who’s investing wisely in SEO?
Three Aussie startups that raised $36 million this week
January continues to be a strong one for startup raises, with VC cash being injected into skincare, deep tech and workplace wellness.
Meet the founders of Ultra Violette, a multimillion-dollar Aussie sunscreen label that’s found a cult following
Bec Jefferd and Ava Matthews used their experience in the beauty industry to create Ultra Violette, a new range of SPF products that look, and feel, much more like cosmetics than sunscreens.
