Uber’s shiny object: Why a new logo won’t fix a rot beneath the surface Branding Michel Hogan 25 September 2018 The problem with rebranding is unless you first clean up what’s underneath, it won’t last, and it will be a matter of time before the rot resurfaces.
“Sometimes it takes a punch in the face to see things clearly”: Uber chief speaks on company culture furore Startup News Stephanie Palmer-Derrien 18 July 2018 Uber boss Dara Khosrowshahi has admitted he overlooked internal cultural issues at the ride-sharing company.
