Posts tagged "transmedia storytelling"

"Selling is the vehicle that allows opportunity to flourish and people to prosper. Nothing happens until something gets sold."

We must not overlook the increasing importance of storytelling in sales and marketing, as it takes our sales teams beyond presenting features and benefits.

I was flicking through my Flipboard the other day and came across the following headline: “Memo to Online Ads: Nix the engagement and focu…