Australia’s love affair with Toyota is ending amid changing market dynamics Transport & Logistics Jason Murphy 10 October 2023 Japanese car brand Toyota has tumbled from controlling 21.7% of the Australian car market in 2022 to 17.2% in 2023.
Australians fell out of love with Holden because it fell out of love with us Branding Gary Mortimer 18 February 2020 Australians fell out of love with Holden because the brand, and its parent company General Motors, fell out of love with us.