Many marketers are vexed by the question of how to allocate their resources when it comes to traditional and digital marketing avenues. But …
Many marketers are vexed by the question of how to allocate their resources when it comes to traditional and digital marketing avenues. But …
Judging a return on investment through social media is one of the hardest challenges when it comes to developing online campaigns. If you do…
The biggest mistake organisations, big and small, make is they don’t get the digital native. In 2005, Rupert Murdoch infamously said, “W…
Public relations has gone through a radical change over the past five years. This is as a result of the growing influence social media chann…
Last week I covered the methodology of how to find an audience online, this week I am going to cover how you build momentum and an online co…
Last week I left you with the challenge of getting your content strategy right, and this week we look at the challenges of creating audience…
Technology will do what you want it to. However, producing decent content in a digital world where there is so much content and earning audi…
Few companies have been committed to digital transformation and now those that haven’t are certainly starting to feel the pain in the digita…
A clearly defined approach to digital channels, from operational and organisational functions, as well as from a sales and marketing functio…
