To keep your promises focus on the unheroic work Business Advice Michel Hogan 12 March 2019 Brands are achieved not created. They take time and are the compilation of thousands of unsung actions and decisions made daily within organisations.
Practice what you preach: Do your habits align with your organisation’s identity? Strategy Michel Hogan 12 February 2019 If you want a different brand result, a place to start is the whats and hows of your everyday actions and decisions — your habits.
How is your company perceived? A guide to building a strong and successful brand Marketing Russell Britton 31 January 2019 Brand identity is the aggregation of all the little pieces that make up how your company will be perceived.
From purpose to values: Six ideas to set the stage for your brand in 2019 Business Advice Michel Hogan 18 December 2018 Prepare for a bigger and better 2019 by revisiting six evergreen ideas from this year that will help shape your brand in the future.
An organisation’s core values erode with time Business Advice Michel Hogan 4 December 2018 While incremental attrition of time is kryptonite for an organisation’s core values, conscious effort and habits are the sun.
What a poem can teach us about brand Business Advice Michel Hogan 13 November 2018 Poet and philosopher David Whyte’s work “Start Close In” is a poetic instruction manual for organisations trying to achieve their brand.
Achieving brand starts with deep work Business Advice Michel Hogan 6 November 2018 Organisations lean towards "increasingly visible busyness because they lack a better way to demonstrate their value" and understanding on achieving brand.
A formula for achieving your brand result Business Advice Michel Hogan 2 October 2018 An organisation’s brand is a result. But what are the elements that contribute to the achievement and how do they relate to each other?
