Australian tech companies must build their brand identity to connect with people — or risk hindering their potential
Australia's tech scaleups and ASX-listed tech brands are limiting their potential for success by prioritising product and function rather than building brands that connect with people.
As Parliament resumes, $1.55 billion in SME tech and training offsets remain in legislative limbo
Prime Minister Anthony Albanese has outlined his legislative agenda as Parliament resumes, without mentioning a massive tax offset scheme.
Linktree launches smartphone app, the latest update from Australia’s ‘link in bio’ unicorn
Australian 'link in bio' unicorn Linktree has revealed a fully-featured smartphone app, a development the company says will streamline the way users interact with the platform.
Between Work: New tech jobs platform aims to pair laid-off workers with firms like Canva and Airwallex
A new job-matching initiative from Earlywork and AfterWork hopes to pair laid-off tech workers with companies still building their headcount.
Using tech to grow into the future
If anyone doubted the benefits of using technology to help future proof a business, the past two years have put that to rest. While some businesses were in a strong position to innovate and understood the power of digital, those with non-existent or immature digital transformation initiatives floundered.
Tech tools supporting business growth
Three decades ago, the technology behind many business tools we now take for granted was just in its infancy. From Nokia’s first mobile phone to Google.com, a lot happened in the 1990s that a modern business would now be hard pressed to operate without.
How Blockchain Collective became an ‘accidental’ technology leader
A globally recognised tech training hub on Queensland’s Gold Coast has emerged as a vital link taking blockchain technology to new heights.
Klarna’s CEO cops criticism for posting list of 560 redundant employees online
The CEO of the buy now, pay later provider has taken to LinkedIn to provide a list of laid off Klarna employees other companies should consider hiring.
Talent shortage remains top concern for tech and startup communities amid change of government
With Ed Husic taking office as Minister for Industry and Science, the startup and tech community has spoken up about the most pressing needs of the industry.
Envato confirms redundancies are underway with as many as 100 roles on the line
In a statement to SmartCompany, CEO Hichame Assi confirmed "approximately 100 roles globally" have been affected by changes to Envato's business structure.
Major ATO website outage puts accountants on edge ahead of June 5 concession deadline and HECS-HELP indexation
A major Australian Taxation Office (ATO) website outage left small businesses and accountants unable to file claims over the weekend.
AFR Rich List: Tech innovators behind Blackmagic Designs and Rode climb the ranks as tech sell-off hits Afterpay duo
A tech stock sell-off has narrowed the fortunes of Afterpay billionaires Nick Molnar and Anthony Eisen, as other innovators gained ground.
