Hey Bud Skincare trades bracelets with Swifties Down Under in a genius marketing campaign Marketing Morganne Kopittke 23 February 2024 Melbourne-based brand Hey Bud Skincare handed friendship bracelets and its new lip balms out to Swifties entering the concerts.
Swift-themed cocktails helping Australian hospitality providers in a trying era Hospitality David Adams 16 February 2024 Bars, restaurants, and catering businesses are adapting their drinks menus for the palates of Taylor Swift fans, as her Eras tour dates promise a much-needed boost to local hospitality providers.