Hey Bud Skincare trades bracelets with Swifties Down Under in a genius marketing campaign
Melbourne-based brand Hey Bud Skincare handed friendship bracelets and its new lip balms out to Swifties entering the concerts.
What Taylor Swift can teach small businesses about decision making
Decision-making is akin to crafting the perfect Taylor Swift song – it requires a delicate balance of discipline, strategy, and creativity.
From Harry Potter to Taylor Swift: The economic power of millennial women-led fandoms
Fans who were girls in the era of Harry Potter, The Hunger Games and Twilight are now the women who have powered the success of Barbie and Taylor Swift's The Eras Tour.
Swifties leave Melbourne businesses enchanted with a $174 million boost to economy
Pop megastar Taylor Swift has left an economic love story in the wake of her concerts in Melbourne.
Look what she made them do: Arnott’s creates limited edition ‘Tay Tams’ for Swifties
Arnott's has been distributing a limited number of special edition 'Tay Tam' biscuits in Melbourne ahead of Taylor Swift's first Australian show in her Eras tour.
Swift-themed cocktails helping Australian hospitality providers in a trying era
Bars, restaurants, and catering businesses are adapting their drinks menus for the palates of Taylor Swift fans, as her Eras tour dates promise a much-needed boost to local hospitality providers.
Spready for it? Vegemite billboard for Taylor Swift shows Eras tour business hype
Launched just in time for Taylor Swift's arrival into Australia, a towering billboard formally welcomes the pop superstar on behalf of the Vegemite brand.
With many Australian music festivals being cancelled, what does the future hold?
The well-documented cost of living crisis is an obvious culprit when it comes to low demand for music festivals, as consumers cut down on expenses. But there are more factors at play.
Australian label Dion Lee an unlikely Super Bowl winner after Taylor Swift cameo
Taylor Swift attended Super Bowl LVIII while wearing a top from Australian fashion label Dion Lee, highlighting the brand in one of the most-watched events of the year.
‘Unheroic’ Taylor Swift shows the work is the reward
Accepting her Grammy and becoming the first person to win Album of the Year four times, Taylor Swift's speech was a love letter to the unheroic work it takes to succeed.
Taylor Swift’s friendship bracelets are good karma for local craft businesses
The Taylor Swift economy is a global powerhouse -- one that is now touching local craft shops as Swifties clamour to make friendship bracelets for the Australian leg of the Era's Tour
The seven most viral marketing moments of 2023
A wrap-up of the year is incomplete without taking a look at some of the most viral marketing moments of 2023.
