Ads you remember for the right reasons are rare: This is what it takes to be memorable Advertising Michel Hogan 1 October 2019 Ads you remember for the right reasons are rare. Most are just noise. But every once in a while, one gets it right. I wish there were more.
Stuck in the middle: How SMEs can avoid broadcast media pitfalls Advertising Adam Shalagin 18 October 2018 "Here’s a rundown of what I’ve learnt rings true for medium-sized advertisers with less than $2 million budgets, and some tips on how to avoid waste."
“No guarantee of higher click-through rates”: Evidence needed to prove value of personalised Facebook advertising Online Marketing The Lead South Australia 30 August 2018 Targeting social media users with personalised advertising tailored to their psychological profile is no guarantee of higher click-through rates.
