To find out exactly how Elk translates its goals into action, SmartCompany Plus spoke with Elk's co-founder Marnie Goding and head of ethics and sustainability Erika Martin.

Black Friday kicks off on November 27, but for a growing number of Australian brands, the sale is a call for action on sustainability.

Beauty businesses looking to stand out in today’s market face many challenges. Here's how brands can build equity and drive growth.