Posts tagged "sue parker"

A moratorium on the news cycle and tragedies is impossible, but businesses can do their bit to improve communications and reduce the overwhelm of gruesome narratives.

With over 12 million Australian and 810 million global members, LinkedIn is the most powerful platform on the planet for professionals and companies.

In a world grappling with relentless challenges and anguish, there is no more important time to stamp out ageism and for businesses to embrace age diversity to solve staff shortfalls.

Like a balanced diet to support a healthy body, a rounded marketing mix is foundational for a business to thrive.

Hiring new staff or suppliers can be risky business at the best of times. There are never any guarantees, but without discernment and due diligence the risks increase exponentially.

On LinkedIn, January is usually overrun with motivational listicles and self-promotional posts, the start of 2020 has seen a shift to content dedicated to the Australian bushfires.

Many LinkedIn users are missing the mark, partly due to the explosion craze of people posting videos filmed in their own cars.

This is an impassioned wake-up call and a plea to leaders and managers to treat young workers with compassion and kindness.

Clients can become suppliers and suppliers can become clients, so it is important to treat everyone with respect, or risk damaging your personal brand.

If you are in any type of service based business (professional, creative or trades) your personal brand is truly the jewel in your marketing crown.

The website is the nerve centre for every business. Yet many websites miss the vital elements that can strengthen and build trust, says Sue Parker.

Recruiting new talent is often an area SME owners struggle with, and a recent report reveals many will be wrestling with the task of findin…