Posts tagged "StartUP Marketing"

Regardless of how innovative a product is, traction is vital to building a customer base. But should startups be sales- or marketing-driven?

Femtech startup Ovira has secured $1.5 million in funding from Blackbird Ventures, for its product designed to put an end to period pain.

If you want to achieve anything with your business or project, you need to have a plan in place, writes startup adviser Joan Westenberg.

As a former brand strategist, I’ve seen brands afraid to take a risk and try something new, who end up boring their consumers.

Following a viral video campaign, Australian startup Seabin has $5 million worth of product in operation, in 52 countries, and is gearing up for its next phase of growth.

Building a connection with customers, both two- and four-legged, was what got pet-sitting startup Mad Paws off the ground, says chief Alexis Soulopoulos.

Insurance startup Huddle has raised $19.25 million in its Series A round, after seeing 700% revenue growth in the last financial year.

Property startup Nokk has raised $1 million in funding and attracted 7,000 customers to its platform, all before it launched at the beginning of this week.

Sports performance data startup Fusion Sport has raised $3 million in its first-ever round of funding since it was founded 15 years ago.

Technology has forced every brand to adapt, as consumers now have access to the products they never knew they wanted.

Fashion-sharing startup GlamCorner has tripled in size over the past year, and co-founder Dean Jones saying it’s pretty much all due to digital marketing

Every day we are exposed to thousands of brands and marketing messages.

Texts, emails, social media, television, radio, billboards, cars …