No joke: New email ‘unsubscribe’ laws to be enforced from April 1 Legal Kara Birch 1 April 2021 Businesses that send commercial electronic messages must make it straightforward for customers to ‘unsubscribe’, or risk faces hefty penalties.
Open rates got you down? Here’s why new spam laws could benefit SMEs Marketing Gary Eckstein 8 August 2019 The Spam Act, as it stands, enables customers to be bombarded with emails they have neither requested or are necessarily interested in.
