How small businesses can leverage Threads to grow their community
Threads is billed as "where communities come together to discuss everything from the topics you care about today to what'll be trending tomorrow", according to its creators.
Here’s why brands should have some fun on Meta’s Threads
Meta launched Twitter clone, ‘Threads' and over 30M users signed up within 24 hours. And brands like Gelato Messina are getting wild with it.
Influencer trip backlash Sheins new light on the effects of fast fashion
Shein is once again under fire after a group of influencers went on a free trip with the controversial brand, resulting in overly positive videos "debunking" reports into labour law violations.
Remember Sanity? It still exists, and is thriving on social media with fair use-flouting posts
For suburban millennials, Sanity holds a special place in our amygdala as the nostalgic backdrop to wasted afternoons spent hanging out in shopping centres.
Pay to use Facebook and Instagram? Meta mulls “alternative business model” as government pushes for privacy reforms
Meta says the proposed reforms to the Privacy Act are so extreme that it would consider charging users a subscription fee for its services.
Elon Musk hires mystery woman as new CEO of X Corp and Twitter
Elon Musk has finally announced a new CEO for Twitter, sort of.
How ‘Manoush Man’ leveraged TikTok to revitalise his family’s Lebanese-pizza fusion restaurant
Tarraf Shalala says it was an obvious decision to turn to TikTok to grow the family business, and he emphasises the importance of knowing the audience of the social media platform you’re posting on.
Instagram now offers multiple URLs in user profiles, challenging Linktree’s $1.7 billion ‘link in bio’ empire
Social media giant Meta now allows Instagram users to share multiple website links on their profiles, promising small businesses and content creators new ways to promote their work, while challenging the business model of Australian 'link in bio' unicorn Linktree.
Fivecast secures $30 million for its AI web monitoring aimed at national security
Adelaide-based AI startup, Fivecast, just secured $30 million in Series A for its cybersecurity analysis platform which can hunt down online info almost as fast as your girls' group chat.
Why The Hunger Games has taken over TikTok and the lessons brands can learn
Over the past week, TikTok has been awash with a fresh crop of Hunger Games content. Amongst the deep dives and side character explorations is a recurring question from content creators: Why is the franchise trending again?
To the male tech CEOs, stop banning us from advertising women’s underwear
Australian sustainable underwear brand Nala continues to be banned from advertising on some of the largest tech platforms in the world. It's had enough.
Nostalgia meets TikTok: Drink bottle brand Frank Green brings back surprise ‘Lucky Bag’ promotion
Cult drink bottle brand Frank Green will be serving up a healthy dose of nostalgia this week when it brings back a promotion that last year sent TikTok into a spin.
