Threads is billed as "where communities come together to discuss everything from the topics you care about today to what'll be trending tomorrow", according to its creators.
Jessica Box joined Linktree at the start of the global pandemic and has overseen the company’s user base explode from four million to 24+ million in two years as head of growth.
And as of March, Linktree is a unicorn — with a capital raise giving the company an evaluation of $1.7 billion.
Last week we saw what happens when social media can go really wrong when retail giant Harvey Norman’s social media team created an uproar. Here are seven tips to make sure it doesn't happen to you.