The birdbath principle: Attracting customers by reducing fear
Poorly placed birdbaths remind me of retail outlets where customers are anxious about entering the store for fear of being pounced on by a predator.
Running a small business is hard work and often involves juggling day-to-day priorities, which can mean many SME owners don’t feel like they…
By Dominic Powell and Emma Koehn.
Energy retailers are set to write letters to close to 2 million customers by Christmas with informati…