Profit to purpose: Simon Griffiths shares his marketing, tech, and leadership tips
Simon Griffiths started the purpose-driven business from the top of a cold porcelain seat, scaling Who Gives A Crap into a profitable, bootstrapped business over a decade.
Who Gives A Crap turns to coffee to boost toilet paper usage
Who Gives a Crap has launched a limited edition coffee product. Because if anything will get you using more loo roll, it’s a steaming cup of Joe.
Who Gives a Crap raises $41.5 million in a milestone moment for impact investment
Who Gives a Crap has raised $41.5 million, as Simon Griffiths strives to build a business making — and giving away — billions.
“Profit and purpose are now inextricably linked”: Businesses have a key role to play in tackling climate change
Yesterday’s climate change report painted a bleak picture. But small businesses have a big role to play in turning climate change around.
How Who Gives A Crap’s unique model steers growth, decisions and led to bumper revenue in 2020
Offering lessons in profit-for-purpose, and how sustainability first companies can sell a different value proposition.
Who Gives a Crap, Patagonia and Thankyou Group: Why purpose-led marketing is excellent, but not enough
Does long-term, purpose-led branding influence consumer decisions, given behavioural science indicates our minds are more focused on the here and now.
This social enterprise shows why it pays to ‘give a crap’
Australian social enterprise Who Gives a Crap has been able to donate $5.85 million to charities because it has kept its promises, says Michel Hogan.
Aussie toilet paper subscription startup Who Gives a Crap donates $5.85 million to charity, following bumper panic-buying profits
Aussie toilet paper subscription startup Who Gives a Crap has seen a 1000% increase in sales, and donated half of its pandemic profits to charity.
Aussie toilet paper panic leads to 1000% sales boost for Who Gives a Crap, but founder Simon Griffiths says sharing is caring
The toilet paper stockpiling phenomenon has led to a huge influx of sales for online brand Who Gives a Crap, which has now declared itself out of stock.
