This holiday season shoppers will act differently online and in-store: Here’s how retailers can prepare Coronavirus Aaron Blackman 21 October 2020 The new normal is embedded in our everyday lives now, and for shoppers, this will continue into the 2020 holiday season and beyond.
Shame on you: Can you change behaviour by making your customers feel ashamed? Marketing Bri Williams 15 July 2019 A local council in South Australia has proposed making residents use clear rubbish bins. But does 'shame' work as a behavioural strategy?
Learning from Kogan: How effective is false discounting? Marketing The Conversation 30 May 2019 How effective is price manipulation and discounting? Given checking and comparing prices is dead easy online, what could a retailer possibly gain?
