Sell, sell, sell! Five lessons in how not to sell from interactions with car salespeople
"People are not just a sale or a means of revenue. They want to feel like their needs are met through your product."
From banking to bedding, superannuation to shoes, startups are flipping marketing on its head
As a former brand strategist, I’ve seen brands afraid to take a risk and try something new, who end up boring their consumers.
From a Daylesford market stall to global distribution in three years: How to scale rapidly
We started out as a market stall in Daylesford, but once we started fielding enquiries about distribution, we knew it was time to scale rapidly.
Struggling to sell your product? There are three problems with your approach
Hoping to avoid a doomed product launch? There are three significant problems with the way you sell that you need to address.
ASIC approves July 1 business banking reforms, but delays decision on controversial definition
ASIC has given a partial tick of approval to proposed changes to how small businses banking is regulated, but more controversial changes remain in question.
Why building trust is key to sustainable long-term sales relationships
Creating and earning trust is a skill salespeople have to master, and indeed, a lot of sales training and the respective literature focuses on this skill.
“Cop out”: Banking lobby resists changing small-business lending rules
The ABA has refused to commit to changing the definition of small business in the banking industry code, outlining concerns about small-business lending.
Bank watchdogs on notice: What does the royal commission mean for small business lending?
Regulators are on notice to support changes to the banking code as SME lending looks to a brighter 2019 following the royal commission.
An unmeasurable cost: How will the banks regain public trust?
In light of the findings of the banking royal commission, it is important to reflect on what banks can do to regain trust.
Hayne balks at calls for SME-lending reform and deputises ASIC as code cop
The banking royal commission has stopped short of advocating broad changes to SME lending, prompting criticism it has not gone far enough.
Fancy some spare plums? Sales tips for everyday life situations
There are times in our daily lives when knowing how to sell well turns often awkward situations into positive outcomes for everyone.
Banking royal commission: What will Hayne’s report mean for small business?
The banking royal commission's final report will have credit implications for small business amid scrutiny over the industry code of conduct.
