Posts tagged "salespeople"

Regardless of how innovative a product is, traction is vital to building a customer base. But should startups be sales- or marketing-driven?

Many enterprise technology companies have seen significant success from investing in sales early and scaling it with the business.

Many salespeople are struggling, not just to meet their sales targets, but to learn how to adapt and handle a whole new world of selling.

Having engaged with 300 leaders, I’ve learnt where their sales teams have been exposed and left wanting during the crisis.

Big banks Westpac and NAB are under fire for unethical sales practices, and Sue Barrett says enough is enough; we must not accept selling deception as the norm.

So many businesses do elaborate pitches without researching the personal tastes of the client. This is a perfect example of what not to do.

At the coalface of shopfronts stands sharp-looking, well-mannered characters. They are retail staff — and they could be the key to retail survival.

It’s pretty easy to sell in good times. However, it’s the test of any business and its leadership team as to how they sell in the tough times. 

The real problem is short-term thinking. Whether it is in big or small business, governments or institutions, these shortcomings are evident.

Brands won’t work unless the whole business is on board. And the acid test is how your salespeople feel about saying your brand messages out loud.

In order to achieve peak 'sales fitness', now and in the long term, leaders and their sales teams must adopt a 'systems thinking' approach.

Complacency can easily creep into sales teams that manage and service regular client accounts if they do not remain vigilant to changes on every level.