Facebook and Instagram launch ‘Shops’ marketplace where retailers will sell directly to consumers
Social commerce is about to get a whole lot more social, with Facebook announcing the launch of its marketplace offering Facebook Shops.
‘Don’t apologise for survival mode’: Why it’s time to drop the corporate mask
The only way business owners are going to survive the coming months is by being absolutely true to themselves, writes Ian Whitworth, and that means dropping your corporate mask.
What should you do when there’s panic in the air? Get focused and get selling
I’ve lived and worked through major recessions, financial crises and general downturns in business and survived, if not thrived, during these times.
Westpac, NAB and selling deception: Why we cannot stand by and do nothing
Big banks Westpac and NAB are under fire for unethical sales practices, and Sue Barrett says enough is enough; we must not accept selling deception as the norm.
“Retailers are desperate”: Why this e-commerce brand is ditching Black Friday
E-commerce retailer ARNA has told customers it will be giving Black Friday, Cyber Monday and Click Frenzy a miss, arguing discounting has got out of hand.
“Didn’t think we’d reached that far”: The Aussie SME making millions as Alibaba’s Singles’ Day clears $19 billion
Aussie skincare company DU'IT is hoping to smash the $2.5 million in sales it made this time last year through Alibaba's Singles' Day event.
How a room full of advertising executives got their comeuppance — and how to avoid the same doom
So many businesses do elaborate pitches without researching the personal tastes of the client. This is a perfect example of what not to do.
‘They need to be hungry’: Why you need to redefine what a good sales recruit looks like
‘They must be hunters, they need to be hungry.’ These tired old tropes keep us from hiring the right sales talent our businesses really need.
Seven things you can do right now to improve your sales results
It’s pretty easy to sell in good times. However, it’s the test of any business and its leadership team as to how they sell in the tough times.
Struggling to sell your product? There are three problems with your approach
Hoping to avoid a doomed product launch? There are three significant problems with the way you sell that you need to address.
Seven differences between sales and marketing
What is sales? And what is marketing? In business, it’s vital to have a clear understanding of how the two can work together effectively.
What is the correct title for a salesperson?
Someone can have the grandest sales title on offer and still behave like a fool. So don’t confuse packaging with substance.