t’s never been easier for consumers to find the cheapest prices; in the age of the search engine, a few cents might mean the difference be…
t’s never been easier for consumers to find the cheapest prices; in the age of the search engine, a few cents might mean the difference be…
Do you frequently discount to win business? Does your brand seem to matter less to customers today? It’s no wonder. Customers can do a Goo…
A recent survey of 5,500 retail workers reveals nearly half have been abused physically or verbally by customers while on the job.
The su…
By Paul Harrison, Deakin University
When customers are offered a “cooling off” period, they don’t change their minds, even when th…
This week’s article comes off the back of last week’s topic—Getting prospects to talk to you—but it will take a different approach….
Retailers around the country may be in the midst of what is for many the busiest time of the year, but research released by Roy Morgan this …
A common tactic for spreading information about your product or your services is cold emailing where you send a personalised email to a cont…
How valuable is your reputation?
We all know a key ingredient to anyone’s success is their credibility.
Your credibility and reput…
Collapsed childrenswear retailer Pumpkin Patch has begun slashing prices across all its stores as part of a three-month long fire sale, as i…
An audience member approached me last week after our panel discussion on User Experience and Psychology had concluded. She asked a simple qu…
Do you take time to really think about why you are calling a prospect or a client? Do you reflect on how effective you have been after the …
The resounding success of China’s Singles’ Day sales has promoted experts and business owners to call on more Australians to get involv…