Posts tagged "sales and marketing"

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After discontinuing its CMO role, Unilever named its first digital and commercial officer to reflect the "blurring" of lines between digital marketing and commerce. 

"People are not just a sale or a means of revenue. They want to feel like their needs are met through your product."

Regardless of how innovative a product is, traction is vital to building a customer base. But should startups be sales- or marketing-driven?

Have you ever come across a salesperson making big assumptions about you, your needs and expectations, or your experience?

No matter what side of the deal you are on, a fair exchange of value with fair terms and conditions is the way to do business.

Startups need to hire experienced developers and product experts, and invest in traditional roles if they want to scale, but it’s easier said than done.

In this sales trend from the Barrett’s 12 Sales Trends Report for 2018, David Hubbard explains how sales and marketing can work together to excel at generating revenue.

This week we thought we would touch on the differences between business, sales, and marketing strategies.

This is because there’s usuall…

It’s the chicken and egg scenario that so many new businesses face.

They need sales to get off the ground, but they don’t have the fu…

Last weekend I wanted to try a new bagel shop I heard about down the road from my place. So I looked for it online. After searching, all I c…

If you’re like most startups, budgets are tight, marketing is a huge cost and there’s never enough money to reach everyone you want to t…