Dates vs days: How businesses can drive urgency to act
Should you use the date or the day, or both when communicating a time frame to a customer to get the response you want? Behavioural expert Bri Williams weighs in.
Techniques to help you sell when you don’t like selling
How can we sell if we don’t like selling? By using techniques from behavioural science to shift the emphasis from selling to buying.
In defence of the sales pitch: How to make the soft sell work hard
Is it better to go in hard, or slowly build an audience with engaging content over time? Most of the time, the answer is: softly does it.
Hold your ground: Why valuing your price point is more successful than discounting
We’ve all heard the dreaded sentence: “Is that the best price you can do?”. This is how you move the conversation beyond dollars.
Sell, sell, sell! Five lessons in how not to sell from interactions with car salespeople
"People are not just a sale or a means of revenue. They want to feel like their needs are met through your product."
‘They need to be hungry’: Why you need to redefine what a good sales recruit looks like
‘They must be hunters, they need to be hungry.’ These tired old tropes keep us from hiring the right sales talent our businesses really need.
Owning your screw-ups: One thing all businesses can learn from Bryce Courtenay
One of the handiest things I ever learned came from a chance meeting with author Bryce Courtenay, when I was a clueless wannabe.
Avoiding a Kodak moment: A case study on reinvigorating and future-proofing a sales team
Human beings, by and large, are notorious for staying with what is familiar to them. But this approach didn’t go well for Kodak.
A story of bathtubs and bewilderment: How assumptions destroy sales relationships
Have you ever come across a salesperson making big assumptions about you, your needs and expectations, or your experience?
Why building trust is key to sustainable long-term sales relationships
Creating and earning trust is a skill salespeople have to master, and indeed, a lot of sales training and the respective literature focuses on this skill.
If you’re not selling, you’re not in business: Why sales is valuable no matter what you do
Selling is ubiquitous. It is a life skill of value to everyone. Learning the various skills and processes underpinning selling can help you out.
How to revive a complacent sales team
Complacency can easily creep into sales teams that manage and service regular client accounts if they do not remain vigilant to changes on every level.